Brow Pop
Dual-action defining pencil
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Fill. Define. Shape it.
A longwear, dual-action micro triangle pencil that lets you wear your brows however you feel it—both filling in sparse brows and creating precise, hair-like strokes with color that stays put.
See Brow Pop in action, IRL here.
- Castor Oil
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Helps brows reach full growth potential
- Panthenol Provitamin B5
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Helps revive brows
Hydrogenated Coco-Glycerides, Hydrogenated Castor Oil, Euphorbia Cerifera Cera, Mica, Copernicia Cerifera Cera, Panthenol, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopherol, Ethylhexylglycerin [+/ -: CI 77891, CI 77492, CI 77499, CI 77491]
Size: 0.002 oz/ 0.08 g
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Use the thin tip of the triangle to create hairlike strokes. Use the thicker side to fill in more sparse areas that need a little more love.
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Then use the spoolie brush to shape it up and wear it how you feel it.
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Tip: Layer Air Brow tinted gel and/or Air Brow clear gel over Brow Pop for the full Kosas brow look (peak tint, volume and hold).
It can be used alone or paired with the tinted and clear air brow.
We recommend choosing a shade that is closest to your natural hair color or pairing shades together for a more dimensional look. You can also take the shade quiz here.
The gels and pencil can be paired together in any order depending on the look you want.
The formula is soft enough for a smooth application that doesn’t tug at your skin, but hard enough not to smoosh but rather maintain an angled tip for precise application.
Long wearing for 8 hours
100% agreed brows had a natural look
97% agreed:
- I was able to easily shape my brow
- The product blended easily, was buildable
- The product does not smudge, did not transfer
*based on a consumer study of 33 females, 32-65 y.o.
Save with Sets
Your Custom Dream Brow
Brow Pop has a dual-sided triangular tip. Use the thick side to fill in bald spots, and the thin side to shape, sculpt and add precise, feathered hair strokes. Built-in spoolie for perfect blending.




Soft, Natural Look of Real Hair
Whether you’ve experienced brow hair loss, overtweezed (hi 90s brows), or just want more of what you've got, add a unique hair-like fullness and definition to even the sparsest of brows.
Clean, Vegan Formula + Rich Color Payoff
Pigment lasts all day with no smudging, fading, or transfer. Castor Oil nourishes and protects, supporting overall brow health.


Kosas Clean
Cruelty-free. Vegan.
Formulated without: fragrance, silicone, mineral oil, synthetic waxes and microplastics. Check out our Kosas Clean page for the full list.


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- KMKathryn M.Verified BuyerAge Range 55 - 64Astrology Water — Cancer; Scorpio; PiscesHair Color BrownSkin Tone FairSkin Type NormalRecommend Yes -1000%1 month agoAge Range 55 - 64Astrology Water — Cancer; Scorpio; PiscesHair Color BrownSkin Tone FairSkin Type NormalRecommend Yes -1000%Rated 5 out of 5 starsBest Brow Pencil Ever!
It is so good that someone complimented me on my brows and asked they were real. I am 55 and have lost my luscious brows so making them full again in a such a natural way is beyond amazing.
I added a picture with one brow done and then both. Thank you for making such a great product that looks so natural.
Was this helpful? - JJennVerified ReviewerAge Range 35 - 44Astrology Air — Gemini; Libra; AquariusHair Color BrownSkin Tone LightSkin Type DryRecommend Yes -1000%1 month agoAge Range 35 - 44Astrology Air — Gemini; Libra; AquariusHair Color BrownSkin Tone LightSkin Type DryRecommend Yes -1000%Rated 5 out of 5 starsBest color
This is the first brow product that actually matches my brows. I bought this in the color grey. It looks so natural. Please never stop making this product in this color!
Was this helpful? - VVanessaVerified ReviewerAge Range 45 - 54Hair Color BlackSkin Tone LightSkin Type DryRecommend Yes -1000%2 months agoAge Range 45 - 54Hair Color BlackSkin Tone LightSkin Type DryRecommend Yes -1000%Rated 5 out of 5 starsEasy, beautiful brows
I recently switched to Brow Pop after using another company's brow pomade for over a year. Despite daily practice I never mastered the pomade. It was tough to get even coloring and neat lines, and the color was too warm.
I started using Brow Pop about two weeks ago. It's easy to get even coloring and neat lines. The color is cool enough and it fills the sparse spots without looking obvious. A morning application lasts through a full workday, a heavy weights workout, dinner, and evening activities without any signs of fading.
In fact, yesterday my stylist told me my brows looked great and asked me where I had them done!
Was this helpful? - MKMegan K.Verified BuyerAge Range 25 - 34Astrology Fire — Aries; Leo; SagittariusHair Color BrownSkin Tone LightSkin Type CombinationRecommend Yes -1000%3 months agoAge Range 25 - 34Astrology Fire — Aries; Leo; SagittariusHair Color BrownSkin Tone LightSkin Type CombinationRecommend Yes -1000%Rated 5 out of 5 starsGreat pencil
I just started using the pencil to fill in some bald spots in my brows. Used with the tinted brow gel. Team made in heaven
Was this helpful? - KIKathi I.Verified BuyerAge Range 55 - 64Recommend Yes -1000%3 months agoAge Range 55 - 64Recommend Yes -1000%Rated 5 out of 5 starsBrow Pop
I use the gray one along with the gray brow gel…love it!
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