
Super Clean.
Comfy Makeup.
Active Skincare.


Clean Active Skincare
We use super nourishing ingredients that bring real skincare benefits: hydrating, soothing, brightening, plumping, and more.

Clean Comfy Feeling
We obsess over the sensorial nature of our products. From its texture to its weight, we want you to feel the difference in our formula.

Clean Easy Color
Our makeup has major pigment, glow, and stay-all-day power that goes from natural to bold looks. It’s loose, quick, active clean beauty that works the way you want it to.

None of this.
We ban over 2700 ingredients and adhere to the Sephora and Credo clean standards. Here are some common ingredients we formulate without.
Parabens
Phthalates
Sulfates
Talc
Formaldehyde
BHA/BHT
Propylene Glycol (PPG)
Polyethylene Glycol (PEGs)
Phenoxyethanol
Petrolatum
Aluminium
Undisclosed “fragrance”
Dimethicone /Cyclic Silicones
We are cruelty-free and
leaping bunny certified.

Lots of this.
Meet the standout ingredients that make our formulas so effective, comfy, and clean.

Shikimic Acid Stops odor
Mandelic Acid Brightens
Lactic Acid Exfoliates
Pure Aloe Vera Juice Soothes
Hyaluronic Acid Nourishes
Highly Bioactive Peptide Softens

Caffeine + Pink Algae Extract Brightens
Arnica + Provitamin B5 Soothes
Peptides + Hyaluronic Acid Plumps

Avocado Oil Moisturizes
Meadowfoam Oil Plumps
Red Raspberry Oil Repairs
Jojoba Oil Soothes
Camellia Seed Oil Balances
Rosehip Seed Oil Brightens

Mango Seed Butter Smoothes fine lines
Shea Butter Soothes & Softens
Cocoa Seed Butter Repairs
Green Tea Seed Oil Anti-aging free radical defense

Peptides + Hyaluronic Acid Plumps
Evening primrose Oil Protects
Avocado Oil Moisturizes
Shea Butter Soothes & Softens

Rosehip Seed Oil Brightens
Apricot Kernel Seed Oil Promotes radiance
Marula Oil Antioxidant defense
Rice Bran Extract Conditions
Grape Seed Oil Anti-Inflammatory