Super Clean.
Comfy Makeup.
Active Skincare.

Clean Active Skincare

We use super nourishing ingredients that bring real skincare benefits: hydrating, soothing, brightening, plumping, and more.

Clean Comfy Feeling

We obsess over the sensorial nature of our products. From its texture to its weight, we want you to feel the difference in our formula.

Clean Easy Color

Our makeup has major pigment, glow, and stay-all-day power that goes from natural to bold looks. It’s loose, quick, active clean beauty that works the way you want it to.

None of this.

We ban over 2700 ingredients and adhere to the Sephora and Credo clean standards. Here are some common ingredients we formulate without.


Propylene Glycol (PPG)
Polyethylene Glycol (PEGs)
Undisclosed “fragrance”
Dimethicone /Cyclic Silicones

We are cruelty-free and

leaping bunny certified.

Lots of this.

Meet the standout ingredients that make our formulas so effective, comfy, and clean.

Shikimic Acid Stops odor
Mandelic Acid Brightens
Lactic Acid Exfoliates
Pure Aloe Vera Juice Soothes
Hyaluronic Acid Nourishes
Highly Bioactive Peptide Softens

Caffeine + Pink Algae Extract Brightens
Arnica + Provitamin B5 Soothes
Peptides + Hyaluronic Acid Plumps

Avocado Oil Moisturizes
Meadowfoam Oil Plumps
Red Raspberry Oil Repairs
Jojoba Oil Soothes
Camellia Seed Oil Balances
Rosehip Seed Oil Brightens

Shea Butter Soothes and Softens
Meadowfoam Oil Plumps

Mango Seed Butter Smoothes fine lines
Shea Butter Soothes & Softens
Cocoa Seed Butter Repairs
Green Tea Seed Oil Anti-aging free radical defense

Peptides + Hyaluronic Acid Plumps
Evening primrose Oil Protects
Avocado Oil Moisturizes
Shea Butter Soothes & Softens

Hyaluronic Acid + Vitamin E Hydrates & locks in moisture
Wild Mint Energizes
Konjac root Protects

Galactoarabinan Smoothing
Jojoba Oil Soothing & balancing
Orange Flower Water Brightening & toning

Rosehip Seed Oil Brightens
Apricot Kernel Seed Oil Promotes radiance
Marula Oil Antioxidant defense
Rice Bran Extract Conditions
Grape Seed Oil Anti-Inflammatory

Rice Bran Extract Conditions
Rosemary Extract Calms
Moringa Seed Oil Reduces fine lines & wrinkles