About Us

We believe in cultivating beauty on every level. We believe in embracing femininity, formulating with integrity, and in beauty experiences that are just that — beautiful. We believe you deserve makeup that is as good for you as it makes you look. We believe your beauty routine should be freed.

Kosas is a visionary collection of elevated color cosmetics. Consciously formulated with prestige ingredients, our botanically-rich formulas flatter a true range of skin tones and illuminate every look. Our name comes from the philosophy of the five interconnected layers, or “kosas” of the self: the physical, energetic, mental, intellectual, and soul. It’s our purpose to cultivate beauty on every level.

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Kosas Founder

Kosas was founded in 2015 by Sheena Yaitanes. She is a scientist, artist, entrepreneur, wife, mother, and life-long beauty devotee. Sheena was introduced to cosmetics at a young age by her mother, who worked in the industry. Yaitanes’s fascination with makeup and artistic expression lead her to study chemistry at UCI and painting apprenticeship with working artist Stephanie Pryor. She holds a Master’s Degree from Argyos School of Business and Economics at Chapman University. By combining her passions she created a collection of elevated products for women who love makeup as much as she does. She makes Kosas with love in sunny Los Angeles.

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In the Press

“Our Favorite New Beauty Products of September 2017”
“5 Products Allure's Editor in Chief Is Obsessing Over”

“Brand to Know: A Lipstick Line for Minimalists”

“22 Spectacular Beauty Gifts That Prove Why Less is Actually More”

“The Indie Lipstick Brand L.A. Girls Are Loving”

“Gweneth Paltrow’s beloved kick-ass red lipstick”

“How Kosas Founder Sheena Yaitanes Created the Perfect Blush”