Blush is Life

Lightly swirl your brush, then tap off any excess before sweeping it onto the skin. Start with a small amount, then build to your desired intensity.

Place blush according to your face shape:

Oval Face: Apply blush just above the cheekbone to help raise your cheeks and create a lifted effect.
Round Face: To add more definition to a round face shape, apply blush just below the apples of the cheeks, and along your cheekbones, blending it up and out toward your ears and hairline.
Square Face: A pop of color on the apples of your cheeks will make your face look fuller and naturally flushed.
Heart-Shaped Face: To lightly soften the features of a heart-shaped face, apply blush in a "C" shape, going from the top of your cheeks to above the end of your eyebrows (where you might be used to applying highlighter).

Kosas Lifted Blush Look

1. Lightly swirl your brush in the blush to collect a small amount of product. Tap off excess. 
2. Starting at the center point of the apples of your cheeks, apply using soft, small strokes.
3. Slowly begin to brush upwards towards the highs of your cheeks and temples to diffuse the color and create a lifted look.